About Us



Sabrina Samuels

Be the best you can be!  Fear, insecurity, and low self-esteem are a few of the major factors that can hold us back from being successful. If you allow them, these feelings and emotions will rob you of potential opportunities. It doesn't have to be that way. Life is too short to feel defeated. It is time to give yourself permission to succeed!

Sabrina Samuels, success & lifestyle coach, founder of the etiquette and protocol technique,
The Beckman Method, and host of the Sabrina Samuels Show can help you tear down those self-inflicted obstacles that can sometimes hold us all back. Her words of self-awareness, self-esteem, and other topics taken directly from her program continue to be heard loud and clear in the business world, in colleges, social groups, and among individuals. As an alumni member of the National Association of Television Program Executives (NATPE), Sabrina has hosted her own talk show on Comcast Cable Network, Soul Beat Network, and KDOL Educational Channel in several cities in Northern California for many years. She continues to host the Sabrina Samuels Show on YouTube.

From coast to coast, Sabrina continues to help thousands through her individual coaching, seminars, workshops, speaking engagements, and now available school of opulence training program. Image enhancement, social and professional etiquette, lifestyle coaching, and many other pertinent skills are her specialties. No matter what is holding you back, Sabrina has the ability to see the genius in you, bringing out your best and giving you the confidence to step out and elevate yourself to be all that you can be.

Sabrina gives to many charities with both time and money. She is a member of the Screen Actors Guild, Outstanding Women of America, and is the former First Lady to past International Association of Chiefs of Police President, Chief Joseph Samuels, Jr. (ret). Sabrina has one son Joseph Vincent, who is an entrepreneur. Ms. Samuels is a grandmother to five beautiful grandchildren.

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Clients And Press


The Beckman Method has a successful track record with clients from all walks of life.

  • Orlando Polytechnic University Ambassadors Program
  • Berkshire Hathaway Real Estate
  • CH 2 M Hill Engineering
  • Clorox
  • Boy Scouts of America
  • Delta Sigma Theta Sorority, Inc
  • San Francisco Council
  • Laney College
  • Barry University School of Law
  • Rosen College of Hospitality Management
  • International Association of Police Chiefs
  • Hyatt Regency, San Francisco Union Square
  • Oakland Airport Hilton
  • Mount Diablo Silverado Council
  • Community Reformed Church
  • Allen Temple Baptist Church
  • New Covenant Baptist Church
  • City of Oakland Senior Center
  • POPS
  • East Oakland Youth Development Center
  • Marriott Hotel, Downtown Oakland
  • Workers to Business Owners Co.
  • West Oakland Health Council, Inc
  • Department of Health Services
  • Alameda County Housing Authority
  • Oakland Unified School District
  • Soroptimist International of Grass Valley, Inc


A Letter Of Recommendation

Sabrina Samuels has received many letters of recommendation in response to very successful classes and seminars conducted around the country. Below is one from the Law Offices of Melissa A. Ferris, P.A.

Dear Ms. Samuels

I would like to take this opportunity to thank you and commend you for the outstanding seminar you presented to my office staff. Your seminar topics addressed every area that needed to be discussed in the office. The manner you presented the material, the technique you utilized, and the final results were amazing and life-changing to the entire office. You did a wonderful job which has positively changed the entire office environment and permanently changed the demeanor between co-employees. I would highly recommend your services and style to others. Again, thank you very much for a wonderful job and for changing our office in only one group session forever! You're truly terrific & very talented.

Warm Regards,
Melissa A. Ferris, P.A.

Etiquette Dinner Praise

On Wednesday, March 26th, the Rosen College of Hospitality Management at the University of Central Florida hosted its first annual Etiquette Dinner. Over 65 students, staff, faculty, and guests of the college attended the dinner, which was acknowledged by all participants to be a great success.

Mr. David Jenks, Employer Relations Manager of the Rosen College of Hospitality Management, wrote a letter detailing the success of the etiquette dinner. Here is an excerpt.

"A major reason for the success of the event was our guest speaker, Ms. Sabrina Samuels. ...impressed with the professional, engaging, and entertaining manner in which she presented etiquette information. All attendees that I spoke with were thoroughly pleased and impressed with the professional, engaging, and entertaining manner. I would highly recommend your services and style to others. In which she presented etiquette information. A number of our guests remarked how impressed they were with Ms. Samuel's presentation style. Our guests found Ms. Samuels to be highly educational and professional, yet also warm, respectful, and approachable. Her use of personal stories and examples was very effective in engaging our audience."

The Beckman Method

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